Former Philips Personal Health CEO Egbert van Acht Joins Board of Directors
Khosla Ventures, Global Asset Capital, Ensemble Innovation Ventures, SpringRock, G.E.H.A and The 4100
Group Support Growth With New Capital
MOUNTAIN VIEW, Calif. – February 5, 2025 – One year after launching its product, Proclaim™ Custom-Jet Oral Health System has leveraged its personalized and automated oral cleansing technology to achieve remarkable growth. The company has recently announced new capital, the expansion of its dental partner network, and a major new addition to its Board of Directors to help solidify its position as a leader in the rapidly expanding oral health market and demonstrate the power of innovation to transform everyday routines to improve systemic health.
As the company continues to showcase the scalability of its technology, Proclaim has secured new funding, which will enable further market expansion, product development, and an enhanced customer experience. Investors include Khosla Ventures, Global Asset Capital, Ensemble Innovation Ventures, SpringRock, G.E.H.A and The 4100 Group. With this new capital, Proclaim aims to accelerate its mission to bridge the gap between oral health and overall wellness, offering consumers more accessible, personalized solutions that can improve long-term health outcomes.
Proclaim also announced that it added Egbert van Acht as its first Independent Director to its Board of Directors. As the former CEO of the Personal Health business for Philips, van Acht was responsible for over $7 billion in sales globally. At Philips, he led various successful global businesses including Oral Healthcare (Philips Sonicare) which quadrupled under his leadership through strategic geographical and portfolio expansion.
Since launching pre-orders in late 2023 and beginning shipments in February 2024, Proclaim has sold thousands of units, reflecting strong consumer demand for personalized, high-tech oral health solutions. At the close of 2024, scaled production capabilities enabled Proclaim to reduce the system’s price from $799 to $599—a significant 25%+ decrease—making it more accessible to families across the U.S. Proclaim has also been able to expand their dental provider partnership network with over 700 dental practice scanning partners nationwide
“Our business growth over the past year has been remarkable,” said Heberto Calves, CEO of Proclaim. “We’ve scaled our operations, expanded partnerships, and made our product more accessible—all while driving transformative change in oral health through technology. It is incredibly rewarding for the entire Proclaim team and our dental professional partners to see our profound clinical study results coming to life in the real world. Our growth underscores the unmet demand for effective, personalized solutions that bridge the gap between oral and systemic health.”
Proclaim’s growth mirrors broader trends in the health and wellness space, where consumers increasingly prioritize preventative care and personalized solutions. The brand’s pioneering use of digital scanning, 3D printing, and fluid dynamics has set it apart in an industry ripe for disruption. Joining the ranks of other innovative oral health ventures from the past, Proclaim is carving out a distinct niche as the only dentist-approved oral health system that combines customization and automation for unparalleled results. Clinical studies have demonstrated the device’s ability to reduce gingival bleeding up to 82%, inflammation up to 41%, and plaque up to 34%, delivering a professional-level clean in just seven seconds.
With plans to introduce new innovations in 2025, Proclaim is poised to further expand its product offerings and enhance its impact on the oral care market. “We’re just getting started,” Calves added. “The connection between oral health and overall well-being is undeniable, and Proclaim is dedicated to leading the charge in making advanced oral care technology accessible to everyone.”
About Proclaim™
Proclaim is dedicated to pioneering breakthroughs in personalized, automated, everyday solutions that transform oral care routines for the healthiest lives. The company’s first product, the Proclaim Custom-Jet Oral Health System is the world’s first and only custom fit, fully automated solution that delivers 360-degree deep cleaning between the teeth and below the gumline in just 7 seconds of active treatment, every time. Proclaim is the most advanced oral health system ever created for a professional-level clean at home and has been clinically shown to reduce gum disease in just 30 days. Headquartered in Mountain View, California, the team of world-class engineers, clinicians and designers were brought together to develop breakthrough technologies that enable sustainable habits for the healthiest lives, starting with a focus on eliminating preventable oral diseases.
For more information, visit https://proclaimhealth.com/.
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