With a gladiator’s determination

I am a gladiator! Winter is my season. This is my time. I will not be denied. … I will add more value than anyone else. … Give me your fears, give me your limitations, and I’ll give you results. I am a gladiator!
— Tony Robbins

Welcome to our winter issue! The above inspirational message by Tony Robbins sums up how our MedMark team approaches your practices, your patients, and your future. Our goal is to add more value than anyone else. Through our publications, we inform you about trends in dentistry and provide articles that can help you grow clinically and professionally. Our CE articles educate you, and our webinars and podcasts bring amazing opportunities for growth. Our marketing expertise spreads the word to audiences that are searching for insights from leaders like you. This is your time, and we want to give you results!

Throughout 2021, you have pushed past fears and muscled through limitations. We were courageous, creative, tenacious, and bold. Our focus was on not only getting back to normal, but also setting and surpassing new goals. We have heard of many triumphs since the beginning of 2021 — not just reopenings, but how you grew this year — with new technologies and techniques that improved patient care and expanded your capabilities. We are honored and thrilled to be a part of your continuing process.

In this issue, our CE by Dr. Bruce H. Seidberg delves into maintenance and retention of dental records. Read about how proper storage and disposal of these essential records can help you in litigation, sale, or retirement. Our CE by Ali Oromchian, JD, LLM, discusses the art of the interview — how to build an outstanding team while avoiding legal pitfalls. Knowing what not to ask is often as important as asking the right questions! Our Practice Profile of Cumberland Endodontics features three endodontists who describe their ordeal after a tornado that devastated middle Tennessee destroyed their building, but not their resolve. And a Special Section on group practices features Cornerstone Dental Specialties, Endo 1 Partners, and U.S. Endo Partners — practices that demonstrate the power of strong partnerships.

This coming year is going to be exciting. We are renewed, rejuvenated, revitalized, and ready to take the dental arena by storm. Winter is OUR season, and we are picking up the momentum for 2022 — ready to face the new year with a gladiator’s determination to empower our dental community!

To your best success,

Lisa Moler
Founder/Publisher,
MedMark Media