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Demystifying Private Equity and SDSOs

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Scotte Hudsmith, Chairman and Chief Executive officer of US Endo Partners, LLC joins publisher of Endodontic Practice US, Lisa Moler to talk about Specialty Dental Service Organizations. They cover the specific qualities of a SDSO, why so many were skeptical of them at first and how that perspective has changed as well as why endodontists would want to partner. Then they discuss the benefits of US Endo Partners and compare a partnership type endodontic career path with the traditional path of purchasing a practice. Scotte offers a wealth of knowledge from his over 30 years in corporate leadership and breaks down what an equity event is and why they are something unique to US Endo Partners' model. You might want to take notes on this one!


Scotte Hudsmith

Scotte Hudsmith serves as Chairman and Chief Executive officer of US Endodontic Partners, LLC (US Endo). The first and largest Endodontic focused partnership in the United States. US Endo was formed in December of 2018 and currently supports 110 locations and 185 Endodontist in 27 states.

Hudsmith has more than 30 years of corporate leadership experience, including executive roles in finance, operations, business development and sales and marketing. He specializes in developing and implementing growth strategies in healthcare companies that are private equity backed and has extensive experience coordinating mergers and acquisitions.

Previously he was Chairman of Smile Doctors, LLC., and prior to moving to the Chairman role served as the Chief Executive Officer where he led the executive leadership team as the company expanded its unique orthodontics experience across the U.S. Smile Doctors has grown from two Austin-area locations to 300+ locations in over thirty states. He remains involved with Smile Doctors in a Chairman Emeritus role. Additionally, he serves in various Board and Advisory Board roles with Total Men’s Care, Oral Surgery Partners, Sheridan Capital Partners, Dental Monitoring and the Association of Dental Support Organizations.

Prior to joining Smile Doctors, he was CEO of Parental Health, a company he founded in 2009. In previous roles he was Executive Vice President of Finance and Business Development for Passport Health Communications, Inc. (now part of Experian Health), one of the largest healthcare technology companies in the U.S. Hudsmith led the company’s strategic growth efforts, more than doubling EBITDA, orchestrating a leveraged debt round and private equity recapitalization, and positioning the company for a highly successful exit.

Earlier in his career, Hudsmith served as President of LBMC Technologies in Brentwood, Tenn. and President and CEO of Syngistix, Inc., a Denver, Co.-based healthcare supply chain management software company. He has served in various executive roles with companies in healthcare, technology, and other industries and has also held several board appointments for public, private and nonprofit organizations.

Hudsmith attended Louisiana State University and then transferred to the University of Memphis (Tenn.) where he earned his bachelor’s degree in accounting and MIS. He is a graduate of the Executive Management Program at Harvard Business School. He serves on the Executive Committee and Board of the Association of Dental Support Organizations and was a member of Leadership Health Care, the Nashville Health Care Council and Financial Executives International, is a Narrowgate Champion. Hudsmith has been and continues to be actively involved in the communities where he has lived and worked, coaching youth soccer, leading youth church programs and other community support activities.

US Endo Partners is a unique Specialty Dental Service Organization (SDSO) founded in 2018. We are on an exciting mission to drive meaningful opportunity and growth for our team members as we pursue excellence together. We are guided by a compelling vision to spread the life-changing power of saving teeth, while proactively shaping our specialty and the next generation of endodontic leaders. We were the nation’s first SDSO exclusively for endodontists, and now, we are proud to announce that we were recently the nation’s first endodontic SDSO to enjoy a successful equity event. When you share ideas, foster a growth mindset, and pursue excellence as a team, success quickly follows. This is the spirit of US Endo.

Lisa Moler Medmark Ceo


Over an entrepreneurial career that spans over three decades, Lisa has grown a reputation as one of the dynamic forces in the American publishing industry. She began her advertising career by managing print and electronic media sales representing iconic media brands AZ Visitor, Phoenix Magazine, KTVK TV 3, Primedia, among other notable companies. She launched her dental marketing career over a decade ago with AZ Doctor of Dentistry, which she successfully published for over six years, before launching her current 4 other niche dental publications.

After founding MedMark, LLC in 2005, Lisa has launched numerous dental specialty publications that include Endodontic Practice, Implant Practice, Orthodontic Practice US, and Dental Sleep Practice magazine. As MedMark’s CEO/founder and publisher, she leads the company’s business strategy, while cultivating business development opportunities and establishing strategic industry partnerships.

Her high energy and extensive sales, marketing, and advertising experience combine to build a culture of performance, respect, trust, and collaboration.

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