Move
-

Practice Profile

Top Headline

Scott A. Norton, DMD, MSD

Scott A. Norton, DMD, MSD

Focus on family, patients, friends, growth, and community What can you tell us about your background? For as long as I can remember, I wanted to make people smile. I always loved getting the class laughing in grade school. Looking back, I am sure...

Read More...

Dr. Fleur A. Blethen

Dr. Fleur A. Blethen

Empathy, tenacity, and perseverance are keys to this clinician’s flourishing practice  What can you tell us about your background? I was born and raised in Seattle, Washington, and lived there until I was 13 years old. My family relocated...

Read More...

Dr. Ernest Reeh, Practice Profile

Dr. Ernest Reeh, Practice Profile

Focus on patients, family, academics, and endodontics What can you tell us about your background? I have a bachelor’s degree in chemistry with a minor in business. I was accepted off of the alternate list for dental school and then attained...

Read More...
Move
-

Clinical Articles

Top Headline

GuttaCore® system: a step forward in the evolution of endodontics

GuttaCore® system: a step forward in the evolution of endodontics

Dr. Andrei Zoryan dispels some of the common myths surrounding carrier-based obturation Carrier-based gutta percha Carrier-based obturation (such as Thermafil®, GT® obturator, ProTaper® obturator [Dentsply Tulsa Dental Specialties]) is one...

Read More...

Endodontic retreatment of a lower right first molar with WaveOne®

Endodontic retreatment of a lower right first molar with WaveOne®

Dr. David C. Baker uses a technique that facilitates quick and predictable results Patient history The patient is a 34-year-old female who was referred by a local colleague. She had broken her lower right first molar and complained of some general...

Read More...

The Laschal FXP set incorporates transferred oscillation technology

Background There are other ultrasonic devices on the market that depend upon direct contact with a separated file to loosen and remove. However, it is absolutely impossible to restrict the contact of the tip to the file remnant itself. The vibrations...

Read More...
Move
-

Practice Management

Top Headline

Superior customer service

Superior customer service

Dr. Roger Levin presents the 10 top ways to help create a perfect dental team With the changes brought on by the economy, top companies are bringing in the best resources they can find to evaluate where their organizations stand. They want to know...

Read More...

Office Matters: Hard-piped filtered water system vs. self-contained bottled water system

John Bednar helps avert problems coming down the pipe If your office currently has a hard-piped filtered water system, now is a good time to consider if and when you should change to a self-contained bottled water system. A hard-piped filtered water...

Read More...

Secrets to financial and personal freedom for endodontists

Secrets to financial and personal freedom for endodontists

In part 1 of his series, Dr. Ace Goerig offers the first steps to becoming debt-free I was presenting at a recent AAE national meeting with over 200 endodontists in the room, and I asked the question, “How many of you are completely debt-free?” ...

Read More...

technology_large

Can your customers find you on Google? Joe-Kwun Lam explains how to make your website work for you.

A huge majority of internet users find websites through search engines such as Google. If it is not being noticed by them, it is very difficult for your potential customers to find your website. This article explains a few simple steps you can take to start increasing your practice’s visibility in the major search engines.

You may have heard of phrases such as ‘search engine optimization’, ‘SEO’, ‘SEM’ or even ‘Google optimization’. They all mean very similar things.
There are a few things that you need to know about search engine optimization (SEO) and what you can do to gain an upper hand over your competitors – but don’t worry! The aim is to make your website work for you, not turn you into an instant internet expert.

If you have used the internet then you will have almost definitely used a search engine. They are websites that you use to search for information such as Google, Yahoo and MSN.

If you have a website, you want your potential customers to be able to find you easily, which means appearing high in search engines. SEO is essentially a set of methods to make websites appear higher in search engine listings.

Unfortunately, there are no guaranteed methods for making your website appear right at the top of search engines. However, you can make it more visible and accessible. Think of it as switching on the lights on a shop sign; making your website stand out amongst the crowd.

Google this, Google that
You can have the best looking website in the world but if you cannot be found in search engines, you are as good as invisible. A famous search behavior study in which users’ eye movements were tracked distinctly shows most eyes look at the top left corner of the search results, with a small coverage at the top of the paid search results. More interestingly, 40% of users do not scroll down below the red ‘fold line’.

The good news is that not many people know how to optimize their websites properly. The chances are that your competitors have not fully optimized their sites, giving you the chance to gain immediate competitive advantages.

Put simply, more people use Google than any other search engine, by a long way. In a UK study in search trends, Google accounted for 77% of the searches conducted. Phrases such as ‘Googling’ and ‘just Google it’ have become part of everyday conversations.

We will use Google from now on but these methods apply to other search engines. However, you would be foolish to ignore the other search engines as they could still account for just under a quarter of your potential website visitors.

There are various ways to optimize your site – including improving its code – but I am going to focus on the most simple methods, that almost anyone can employ quickly and easily. These are:

Submitting your web address to Google
Key words and key phrases
Content is key
Directory submission.

Of course, there are many other, more intricate methods that require either in-depth knowledge on search engine behavior or more time, for anyone who wants to take this further.

Submitting your web address
Google crawls through the internet constantly looking for new websites and any website changes. It indexes everything it finds, like a librarian, so that it can return the most relevant search results efficiently.

However, there are literally millions of new websites and web pages added to the internet every day so it can take time for Google to find you.
Manually submitting your web address to Google is flagging up a sign to ask it to look at it. Not doing this could mean a long wait before Google realizes that your website is on the internet.

Key words and phrases
Identifying your key words and phrases is perhaps the most important part of optimizing your website. These are words and phrases that are relevant to your business; words or phrases people put into Google to find you. For example, if you have a dental practice in Phoenix, Arizona one of your key phases may be ‘Phoenix dentist’ or ‘dental treatment in Arizona’.

To start off, create a list of keywords you expect your potential customers would type into Google. Be unique. If you provide orthodontics or tooth whitening, for example, then focus your efforts on these areas. To reap the best rewards you should also target phrases geographically. For example our friends in Phoenix might use ‘orthodontics Phoenix’, or ‘bleaching Arizona’.
Now you are armed with a list of keywords, let’s use them!

Content is key
Google regards website content extremely highly, looking at it to decide how relevant you are compared to other websites for search terms.
If any of your key words do not appear in your content, they are no use at all in the eyes of search engines; so either they are not your real key words or you need to take good care including them in your content.

Make sure your key words and phrases are included in your page text, and put your most important key phrases earlier in pages.
You can put your key phrases in several times in an appropriate way but do not abuse the system by repeating them too often; Google will spot this and will penalize your website ranking. Be sensible with your content – your customers will need to be able to read it as well.

Think about including relevant help or information pages, tips and advice pages to help Google gain further information on the context of your website.
Google is also attracted to regularly updated websites as this shows that the sites are still alive, provide good information and have not been left abandoned. Consider publishing regular news about your practice to keep areas of your website moving.

Directory submission
Another criterion Google uses to rank your site is the number of relevant links pointing at your website, which are known as ‘inbound links’. If you have many inbound links, Google will regard your website as being important to many people.

A sure way to get people linking to your website is to have good content. If other people find the information on your website useful, they will naturally link to you. Have a look around - you may be surprised. Some of your patients may have blogs and they may very well link to you.

Another way to build up the amount of inbound links is to submit your website to relevant online directories, some charge a small fee but many of them are free. Try to submit to directories that are relevant to you, such as business directories for your town, borough and county, and dentistry-related directories. After this, start submitting to some of the top directories. These five are all free and relatively well known:

www.dmoz.org
www.worldsiteindex.com
www.domaining.in
www.webworldindex.com
www.searchsight.com

Want to do more?
I have covered some simple ways for making your website easier for your potential customers to find on search engines. This is a great start, but there is a lot more you can do to improve it even further.

Have you thought about monitoring your website traffic, knowing how many people visit your website per month or per week? There are ways of finding out geographically who visits your website and which of your pages are most visited. Clever website owners use this type of information to deliver the most demanded information on their website which organically grows their customer base.

There are many other clever things you can do. Why not have a chat with your local trusted SEO specialists and see what cost effective methods you can use?

Biography
Joe-Kwun Lam is the project manager at Averma Consulting, a leading UK provider of internet services that include web development, search engine optimization, online marketing, brand identity and IT solutions.  Joe has spent the majority of his career turning internet technology into competitive advantages for businesses.

 

Subscribe

EndodonticPracticeUS_MarchAprilSubscribing to Endodontic Practice US magazine has never been easier.

 

1 Year Subscription $99.00
3 Year Subscription $239.00

Subscribe

Latest News

So Sophisticated It’s Simple™: Designed to safely and efficiently navigate the most challenging canals

Brasseler USA®, a leading manufacturer of quality instrumentation, has introduced the new ESX® Rotary File System. Designed with several performance-enhancing patented features, ESX is a two file shaping system with a minimally invasive protocol which seeks to maximize the long-term prognosis of the treated tooth.   

Advertising Info

advertise

Take advantage of many web and print advertising opportunities.

Get Info

Subscribe Now

image

Subscribe online, or call our team (866) 579-9496.

Subscribe

Get Credit

credits3

Receive CE credits through our website.

Get Info

Contact Us

image

Contact our website news team via our Online Customer Support Service.