Hatfield, PA (August 9, 2011) On the heels of the most comprehensive launch in the company’s history, Gendex begins a unique, year-long campaign designed to bring its latest dental imaging technology to dentists — the Experience Gendex 2011-2012 North American Dental Imaging Tour.
“We are so extremely excited about our new imaging solutions that we decided to take them on tour,” states Filippo Impieri, Director of Marketing for Gendex. “ ‘Experience Gendex’ is a new campaign that reiterates the company’s commitment to stay connected with the dental community and reinforces the Gendex mission to drive innovation which advances the quality of dental care.” Understanding that dentists appreciate a hands-on experience with products, Gendex outfitted the bus with everything from intraoral sensors to 3D Cone Beam. The mobile showroom consists of an extraoral section — featuring the new Gendex GXDP-700™ Series and GXDP-300™; an intraoral operatory— comprised of the 2011 Pride Institute award-winning GXS-700™ digital sensors, several GXC-300™ cameras, an expert® DC intraoral x-ray, VixWin™ Platinum imaging software, the new GXPS-500™ PSP, plus a Pelton & Crane® dental chair with KaVo® handpieces; and an entire area devoted to online communications. From the powerful product line and abundance of flat screen monitors, to iPad®s and live GPS tracking, this unique coach is packed with state-of-the-art dental and electronic devices. The new Experience Gendex campaign and the bus were nearly a year in the making. High-level attention to detail was paid in the bus’ plan, function and finish. The design goal was to create a mobile showroom that was conducive to learning about Gendex imaging solutions in a fun and entertaining environment. Early response is positive. Dr. David Dachowski, new owner of GXDP-700 whose office is in Doylestown, PA, was the second stop on the tour. He offers, “The bus is a first-class way to present first-class products — an out-of-the-box application for something as exciting as digital imaging.” Not only is the bus a mobile showroom that can physically be visited, it is meant to be a fully interactive virtual experience. Visitors to the Experience Gendex website can view the tour schedule as it unfolds, follow the action using the Blog, see photos and videos of each stop, track the bus “Live,” use the “Tell us where to stop” feature, and more. “Along with our other Gendex social media sites on Facebook™, Twitter™, and YouTube, everyone can stay in touch and be fully engaged,” Impieri continues. “It’s truly an experience.”
Visit the Gendex Experience website at www.experiencegendex.com for more information. Gendex, known for its reliable and innovative imaging equipment, offers a wide variety of solutions for both general dentists and specialists. The company’s strong history in x-ray manufacturing, along with a deep dedication to deliver products that exceed the needs of dental professionals, have earned Gendex recognition as a global leader. Learn more about the full line of Gendex products at www.gendex.com.
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